As of the first quarter of 2022, the average advertising spending for mobile apps targeting children was over three times the amount spent on apps targeting grownups. In comparison, advertising spending in mobile apps not targeting children was indexed at 0.80 across the Google Play Store and the Apple App Store.
Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022
(indexed to all apps)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pixalate. (June 9, 2022). Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate. "Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps)." Chart. June 9, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate. (2022). Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate. "Volume of Advertising Spending per Application on Child-directed and Non-child Directed Apps Worldwide in 1st Quarter 2022 (Indexed to All Apps)." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate, Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps) Statista, https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/ (last visited December 03, 2024)
Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps) [Graph], Pixalate, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/
