As of the first quarter of 2022, the average advertising spending for mobile apps targeting children was over three times the amount spent on apps targeting grownups. In comparison, advertising spending in mobile apps not targeting children was indexed at 0.80 across the Google Play Store and the Apple App Store.
Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022
(indexed to all apps)
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Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022
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Pixalate. (June 9, 2022). Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps) [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate. "Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps)." Chart. June 9, 2022. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate. (2022). Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps). Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate. "Volume of Advertising Spending per Application on Child-directed and Non-child Directed Apps Worldwide in 1st Quarter 2022 (Indexed to All Apps)." Statista, Statista Inc., 9 Jun 2022, https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/
Pixalate, Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps) Statista, https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/ (last visited April 01, 2025)
Volume of advertising spending per application on child-directed and non-child directed apps worldwide in 1st quarter 2022 (indexed to all apps) [Graph], Pixalate, June 9, 2022. [Online]. Available: https://www.statista.com/statistics/1339435/ad-spending-children-and-non-children-apps/
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