In 2021, a survey carried out in Italy found out that 37 percent of both Millennials and Gen X respondents would prefer to pay a basic subscription for content with ads and a premium subscription for content without ads. On the other hand, 20 percent of Gen Z representatives and 15 percent of Boomers would pay nothing for accepting to watch content with ads and an option to buy premium content without ads.
Consumer attitudes towards advertising in video streaming content in Italy as of 2nd quarter of 2021, by generation
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Website (marketingignorante.it). (June 28, 2022). Consumer attitudes towards advertising in video streaming content in Italy as of 2nd quarter of 2021, by generation [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1339420/consumer-ad-preferences-video-streaming-italy/
Website (marketingignorante.it). "Consumer attitudes towards advertising in video streaming content in Italy as of 2nd quarter of 2021, by generation." Chart. June 28, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1339420/consumer-ad-preferences-video-streaming-italy/
Website (marketingignorante.it). (2022). Consumer attitudes towards advertising in video streaming content in Italy as of 2nd quarter of 2021, by generation. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1339420/consumer-ad-preferences-video-streaming-italy/
Website (marketingignorante.it). "Consumer Attitudes towards Advertising in Video Streaming Content in Italy as of 2nd Quarter of 2021, by Generation." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1339420/consumer-ad-preferences-video-streaming-italy/
Website (marketingignorante.it), Consumer attitudes towards advertising in video streaming content in Italy as of 2nd quarter of 2021, by generation Statista, https://www.statista.com/statistics/1339420/consumer-ad-preferences-video-streaming-italy/ (last visited December 26, 2024)
Consumer attitudes towards advertising in video streaming content in Italy as of 2nd quarter of 2021, by generation [Graph], Website (marketingignorante.it), June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1339420/consumer-ad-preferences-video-streaming-italy/
