Factors contributing to B2B content marketing success worldwide 2023

Published by Statista Research Department, Aug 22, 2024
During a July 2023 survey, it was found that 79 percent of the responding business-to-business (B2B) marketers attributed the success of their content marketing to knowing their audience. Another 60 percent based content success on thought leadership.

Factors contributing to business-to-business (B2B) content marketing success worldwide as of July 2023

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Release date

October 2023

Region

Worldwide

Survey time period

July 2023

Number of respondents

894 respondents

Special properties

among B2B marketers / used in last 12 months

Method of interview

Online survey

Supplementary notes

The respondents were based primarily in in North America.

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Overview

8

Generative AI's impact

7

B2B content marketing

8

Generative AI's impact on B2B content marketing

4

Spotlight: blogging

7

Further related statistics

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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