During a 2023 survey fielded in Brazil, 61 percent of Brazilian customers who used messenger apps to order products or services claimed to have used WhatsApp for this purpose. About 49 percent of respondents stated they used Instagram for this activity, while 29 percent of these clients mentioned Facebook Messenger for this use.
Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023
Brazilians who have made purchases via app or website on their smartphones
Method of interview
Online survey
Supplementary notes
Question: "Have you used these messenger apps to order products or services?". The wording of the question may slightly differ from the original.
Multiple answers were possible.
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Mobile Time, & Opinion Box. (October 2, 2023). Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/
Mobile Time, und Opinion Box. "Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023." Chart. October 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/
Mobile Time, Opinion Box. (2023). Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/
Mobile Time, and Opinion Box. "Share of Mobile Shoppers in Brazil Who Have Used Selected Messenger Apps to Order Products or Services as of August 2023." Statista, Statista Inc., 2 Oct 2023, https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/
Mobile Time & Opinion Box, Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023 Statista, https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/ (last visited December 21, 2024)
Share of mobile shoppers in Brazil who have used selected messenger apps to order products or services as of August 2023 [Graph], Mobile Time, & Opinion Box, October 2, 2023. [Online]. Available: https://www.statista.com/statistics/1339374/brazil-customers-order-services-products-messenger-apps/
