In 2023, Poland's most recognizable foreign e-commerce store was the Chinese online retail service Aliexpress. Nearly four out of ten respondents indicated this brand in a spontaneous awareness survey on e-commerce players.
Leading foreign e-commerce stores ranked by brand awareness in Poland from 2022 to 2023
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2023
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Buyers on foreign services/websites, in the last 6 months
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The original question was worded as follows (Polish): "Wymień do trzech nazw zagranicznych serwisów/stron internetowych, związanych z zakupami w internecie, na których dokonała(e)ś zakupu w ciągu ostatnich 6 miesięcy."
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Izba Gospodarki Elektronicznej, & Gemius. (September 28, 2023). Leading foreign e-commerce stores ranked by brand awareness in Poland from 2022 to 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1339279/poland-most-popular-foreign-e-commerce-stores/
Izba Gospodarki Elektronicznej, und Gemius. "Leading foreign e-commerce stores ranked by brand awareness in Poland from 2022 to 2023." Chart. September 28, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1339279/poland-most-popular-foreign-e-commerce-stores/
Izba Gospodarki Elektronicznej, Gemius. (2023). Leading foreign e-commerce stores ranked by brand awareness in Poland from 2022 to 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1339279/poland-most-popular-foreign-e-commerce-stores/
Izba Gospodarki Elektronicznej, and Gemius. "Leading Foreign E-commerce Stores Ranked by Brand Awareness in Poland from 2022 to 2023." Statista, Statista Inc., 28 Sep 2023, https://www.statista.com/statistics/1339279/poland-most-popular-foreign-e-commerce-stores/
Izba Gospodarki Elektronicznej & Gemius, Leading foreign e-commerce stores ranked by brand awareness in Poland from 2022 to 2023 Statista, https://www.statista.com/statistics/1339279/poland-most-popular-foreign-e-commerce-stores/ (last visited August 24, 2024)
Leading foreign e-commerce stores ranked by brand awareness in Poland from 2022 to 2023 [Graph], Izba Gospodarki Elektronicznej, & Gemius, September 28, 2023. [Online]. Available: https://www.statista.com/statistics/1339279/poland-most-popular-foreign-e-commerce-stores/