During a 2022 survey carried out in the United States, 32 percent of responding Generation X consumers stated it was likely or very likely that a brand's regular newsletter would influence them to purchase something. On the other hand, 25 percent said such a situation was unlikely or very unlikely to happen.
Likelihood of email newsletter instigating Generation X consumers to purchase something in the United States as of June 2022
Original question: "How likely is it that a brand's regular email newsletter would influence you to purchase something?" The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations. The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Likelihood of email newsletter instigating Generation X consumers to purchase something in the United States as of June 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1339256/e-mail-marketing-effectiveness-gen-x-usa/
Latana. "Likelihood of email newsletter instigating Generation X consumers to purchase something in the United States as of June 2022." Chart. September 27, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1339256/e-mail-marketing-effectiveness-gen-x-usa/
Latana. (2022). Likelihood of email newsletter instigating Generation X consumers to purchase something in the United States as of June 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1339256/e-mail-marketing-effectiveness-gen-x-usa/
Latana. "Likelihood of Email Newsletter Instigating Generation X Consumers to Purchase Something in The United States as of June 2022." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1339256/e-mail-marketing-effectiveness-gen-x-usa/
Latana, Likelihood of email newsletter instigating Generation X consumers to purchase something in the United States as of June 2022 Statista, https://www.statista.com/statistics/1339256/e-mail-marketing-effectiveness-gen-x-usa/ (last visited October 31, 2024)
Likelihood of email newsletter instigating Generation X consumers to purchase something in the United States as of June 2022 [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1339256/e-mail-marketing-effectiveness-gen-x-usa/
