While the traditional TV viewing time declined in the period from 2011 to 2021, time spent watching content on connected TV increased in the United States. However, traditional TV was still the most popular among U.S. households, with a viewing time share of 68 percent as of September 2021.
Distribution of time spent in TV households in the United States in September 2011 and September 2021, by TV type
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Nielsen. (December 30, 2021). Distribution of time spent in TV households in the United States in September 2011 and September 2021, by TV type [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1339253/tv-viewing-time-distribution-us-by-type/
Nielsen. "Distribution of time spent in TV households in the United States in September 2011 and September 2021, by TV type." Chart. December 30, 2021. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1339253/tv-viewing-time-distribution-us-by-type/
Nielsen. (2021). Distribution of time spent in TV households in the United States in September 2011 and September 2021, by TV type. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1339253/tv-viewing-time-distribution-us-by-type/
Nielsen. "Distribution of Time Spent in Tv Households in The United States in September 2011 and September 2021, by Tv Type." Statista, Statista Inc., 30 Dec 2021, https://www.statista.com/statistics/1339253/tv-viewing-time-distribution-us-by-type/
Nielsen, Distribution of time spent in TV households in the United States in September 2011 and September 2021, by TV type Statista, https://www.statista.com/statistics/1339253/tv-viewing-time-distribution-us-by-type/ (last visited January 10, 2025)
Distribution of time spent in TV households in the United States in September 2011 and September 2021, by TV type [Graph], Nielsen, December 30, 2021. [Online]. Available: https://www.statista.com/statistics/1339253/tv-viewing-time-distribution-us-by-type/
