Most influential online shopping channel India 2018-2021

Published by A. Minhas, Jul 21, 2023
According to a survey conducted in India between 2020 and 2021, 28 percent of online shopping was influenced by search sites, online blogs, and comparison websites in the south Asian country in 2018 and 2021. However, a major share of online shopping was influenced by marketplaces in 2021.

Most influential online shopping channel in India in 2018 and 2021

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Release date

June 2022

Region

India

Survey time period

2018 and 2021

Number of respondents

10,000 to 20,000

Age group

above 18 years

Special properties

across urban regions.

Method of interview

Face-to-face interview

Supplementary notes

The figures might not add up to 100 due to rounding.

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