WhatsApp emerged as the most used social media app in India with users spending an average of 20 hours per month on the instant messaging platform in 2021. Facebook followed second with users spending just under 20 hours on average on it per month. The government-imposed ban on Tik Tok contributed to higher engagement on Meta Platforms, especially Facebook and Instagram, among Indian users between 2020 and 2021.
Engagement per user on leading social media apps in India from 2019 to 2021
(in average monthly hours)
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Statista estimates. (October 12, 2022). Engagement per user on leading social media apps in India from 2019 to 2021 (in average monthly hours) [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/
Statista estimates. "Engagement per user on leading social media apps in India from 2019 to 2021 (in average monthly hours)." Chart. October 12, 2022. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/
Statista estimates. (2022). Engagement per user on leading social media apps in India from 2019 to 2021 (in average monthly hours). Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/
Statista estimates. "Engagement per User on Leading Social Media Apps in India from 2019 to 2021 (in Average Monthly Hours)." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/
Statista estimates, Engagement per user on leading social media apps in India from 2019 to 2021 (in average monthly hours) Statista, https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/ (last visited December 26, 2024)
Engagement per user on leading social media apps in India from 2019 to 2021 (in average monthly hours) [Graph], Statista estimates, October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1339181/india-time-spent-on-popular-social-media-apps/
