Among all sectors advertising on radios in Turkey, the finance industry ranked first, reaching a 21 percent share of voice (SOV) in 2023. Additionally, automotive, transportation vehicles and sub-industry related radio ads ranked second that year, holding a 12 percent share of voice (SOV).
Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector
Characteristic
Share of voice
Finance
21%
Automotive, transportation vehicles and sub-industry
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertisers Association Turkey. (April 4, 2024). Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/
Advertisers Association Turkey. "Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector." Chart. April 4, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/
Advertisers Association Turkey. (2024). Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/
Advertisers Association Turkey. "Radio Advertisements' Share of Voice (Sov) in Turkey in 2023, by Sector." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/
Advertisers Association Turkey, Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector Statista, https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/ (last visited December 21, 2024)
Radio advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph], Advertisers Association Turkey, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1339149/turkey-share-of-voice-of-radio-ads-by-sector/
