The cosmetics and self-care sector took the first place in the ranking, holding a 14 percent share of voice (SOV) among all sectors advertising outdoors in Turkey in 2023. Public and political institutions followed as second on the list, with a 13 percent share.
Outdoor advertisements' share of voice (SOV) in Turkey in 2023, by sector
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Interactive Advertising Bureau Turkey. (April 4, 2024). Outdoor advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1339137/turkey-share-of-voice-of-outdoor-ads-by-sector/
Interactive Advertising Bureau Turkey. "Outdoor advertisements' share of voice (SOV) in Turkey in 2023, by sector." Chart. April 4, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1339137/turkey-share-of-voice-of-outdoor-ads-by-sector/
Interactive Advertising Bureau Turkey. (2024). Outdoor advertisements' share of voice (SOV) in Turkey in 2023, by sector. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1339137/turkey-share-of-voice-of-outdoor-ads-by-sector/
Interactive Advertising Bureau Turkey. "Outdoor Advertisements' Share of Voice (Sov) in Turkey in 2023, by Sector." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1339137/turkey-share-of-voice-of-outdoor-ads-by-sector/
Interactive Advertising Bureau Turkey, Outdoor advertisements' share of voice (SOV) in Turkey in 2023, by sector Statista, https://www.statista.com/statistics/1339137/turkey-share-of-voice-of-outdoor-ads-by-sector/ (last visited December 30, 2024)
Outdoor advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph], Interactive Advertising Bureau Turkey, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1339137/turkey-share-of-voice-of-outdoor-ads-by-sector/