The textile sector reached the highest share of voice (SOV) among all sectors advertising in magazines in Turkey in 2023, according to the gross rating points formula. Moreover, the industry and machinery sector took second place, holding a nine percent share.
Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector
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Share of voice
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Interactive Advertising Bureau Turkey. (April 4, 2024). Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/
Interactive Advertising Bureau Turkey. "Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector." Chart. April 4, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/
Interactive Advertising Bureau Turkey. (2024). Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/
Interactive Advertising Bureau Turkey. "Magazine Advertisements' Share of Voice (Sov) in Turkey in 2023, by Sector." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/
Interactive Advertising Bureau Turkey, Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector Statista, https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/ (last visited July 22, 2024)
Magazine advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph], Interactive Advertising Bureau Turkey, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1339121/turkey-share-of-voice-of-magazine-ads-by-sector/