According to the gross rating points formula, the finance sector reached the highest share of voice (SOV) among all sectors advertised in newspapers in Turkey in 2023. Furthermore, the retail sector followed closely, ranking in second place, reaching a 14 percent share.
Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector
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Mobile Marketing Association Turkey. (April 4, 2024). Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/
Mobile Marketing Association Turkey. "Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector." Chart. April 4, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/
Mobile Marketing Association Turkey. (2024). Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/
Mobile Marketing Association Turkey. "Newspaper Advertisements' Share of Voice (Sov) in Turkey in 2023, by Sector." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/
Mobile Marketing Association Turkey, Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector Statista, https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/ (last visited December 21, 2024)
Newspaper advertisements' share of voice (SOV) in Turkey in 2023, by sector [Graph], Mobile Marketing Association Turkey, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1339106/turkey-share-of-voice-of-newspaper-ads-by-sector/