In the first half of 2023, Americans spent most of their time watching connected TV apps on ad-supported services, with a share of 66 percent. Virtual multichannel video programming distributors (vMVPDs), such as Hulu + Live TV or Fubo TV, were the second most popular platforms among CTV users. While ad-supported services were growing in popularity among CTV users between the second half of 2022 and the first half of 2023, the share of time spent watching SVOD content on CTV devices declined during this time period.
Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type
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Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type
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TVision Insights. (August 31, 2023). Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1339062/ctv-time-spent-us-platform-type/
TVision Insights. "Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type." Chart. August 31, 2023. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1339062/ctv-time-spent-us-platform-type/
TVision Insights. (2023). Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1339062/ctv-time-spent-us-platform-type/
TVision Insights. "Distribution of Time Spent Viewing Connected Tv in The United States in 2nd Half of 2022 and 1st Half of 2023, by Platform Type." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1339062/ctv-time-spent-us-platform-type/
TVision Insights, Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type Statista, https://www.statista.com/statistics/1339062/ctv-time-spent-us-platform-type/ (last visited April 18, 2025)
Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type [Graph], TVision Insights, August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1339062/ctv-time-spent-us-platform-type/
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