In 2022, 44 percent of consumers who had purchased a watch or an item of jewelry in the month were generally loyal to that brand. Almost one fifth of surveyed consumers said they only purchased from their preferred brand, while a quarter stated they mostly bought said brand of jewelry.
Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022
respondents who purchased jewelry or a watch in the last month
Supplementary notes
This question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, how loyal are you to each brand?"
Percentage points not adding up to 100 percent are probably due to rounding.
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Provoke Insights. (September 13, 2022). Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/
Provoke Insights. "Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022." Chart. September 13, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/
Provoke Insights. (2022). Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/
Provoke Insights. "Jewelry and Watch Shoppers Who Are Loyal to a Specific Brand in The United States in 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/
Provoke Insights, Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022 Statista, https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/ (last visited December 22, 2024)
Jewelry and watch shoppers who are loyal to a specific brand in the United States in 2022 [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1339053/jewelry-watches-brand-loyalty-usa/
