A survey conducted among global brands revealed that talks of a recession in 2023 influence their media budget decisions. Nearly 75 percent of the multinationals surveyed agreed or strongly agreed that an economic crisis is taken into consideration when planning advertising and market expenditures for 2023.
Share of brands who agree and disagree that the recession will impact their 2023 media budget worldwide as of October 2022
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Campaign Asia. (October 12, 2022). Share of brands who agree and disagree that the recession will impact their 2023 media budget worldwide as of October 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1338992/recession-impact-media-budget-worldwide/
Campaign Asia. "Share of brands who agree and disagree that the recession will impact their 2023 media budget worldwide as of October 2022." Chart. October 12, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1338992/recession-impact-media-budget-worldwide/
Campaign Asia. (2022). Share of brands who agree and disagree that the recession will impact their 2023 media budget worldwide as of October 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1338992/recession-impact-media-budget-worldwide/
Campaign Asia. "Share of Brands Who Agree and Disagree That The Recession Will Impact Their 2023 Media Budget Worldwide as of October 2022." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1338992/recession-impact-media-budget-worldwide/
Campaign Asia, Share of brands who agree and disagree that the recession will impact their 2023 media budget worldwide as of October 2022 Statista, https://www.statista.com/statistics/1338992/recession-impact-media-budget-worldwide/ (last visited December 21, 2024)
Share of brands who agree and disagree that the recession will impact their 2023 media budget worldwide as of October 2022 [Graph], Campaign Asia, October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1338992/recession-impact-media-budget-worldwide/
