In a survey conducted amongst Australian adults in 2022, over three quarters of respondents indicated that they would either pause or completely stop spending with a brand or organization following a reported hack or data breach. Less than one-fifth of respondents would continue spending directly following a reported hack or breach.
Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022
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PCI Pal. (May 18, 2022). Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/
PCI Pal. "Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022." Chart. May 18, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/
PCI Pal. (2022). Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/
PCI Pal. "Share of Australian Adults Who Would Stop Spending Money with a Brand following a Reported Hack or Data Breach in 2022." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/
PCI Pal, Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022 Statista, https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/ (last visited December 22, 2024)
Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022 [Graph], PCI Pal, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/
