In a survey conducted amongst Australian adults in 2022, over three quarters of respondents indicated that they would either pause or completely stop spending with a brand or organization following a reported hack or data breach. Less than one-fifth of respondents would continue spending directly following a reported hack or breach.
Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PCI Pal. (May 18, 2022). Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/
PCI Pal. "Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022." Chart. May 18, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/
PCI Pal. (2022). Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/
PCI Pal. "Share of Australian Adults Who Would Stop Spending Money with a Brand following a Reported Hack or Data Breach in 2022." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/
PCI Pal, Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022 Statista, https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/ (last visited July 22, 2024)
Share of Australian adults who would stop spending money with a brand following a reported hack or data breach in 2022 [Graph], PCI Pal, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1338984/australia-share-of-adults-who-would-stop-spending-following-hack-data-breach/