During a 2022 survey carried out in the United States, 68 percent of responding baby boomers stated that they found it acceptable for a brand to reach out to them on digital channels to confirm a purchase; 53 percent found it okay to be contacted with offers or deals.
Reasons for a brand to contact consumers on digital channels that baby boomer consumers found acceptable in the United States as of June 2022
Original question: "For which reason is it acceptable for a brand to contact you on digital channels?" The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations. The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Reasons for a brand to contact consumers on digital channels that baby boomer consumers found acceptable in the United States as of June 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1338961/baby-boomers-acceptable-reasons-contact-brand-usa/
Latana. "Reasons for a brand to contact consumers on digital channels that baby boomer consumers found acceptable in the United States as of June 2022." Chart. September 27, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1338961/baby-boomers-acceptable-reasons-contact-brand-usa/
Latana. (2022). Reasons for a brand to contact consumers on digital channels that baby boomer consumers found acceptable in the United States as of June 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1338961/baby-boomers-acceptable-reasons-contact-brand-usa/
Latana. "Reasons for a Brand to Contact Consumers on Digital Channels That Baby Boomer Consumers Found Acceptable in The United States as of June 2022." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338961/baby-boomers-acceptable-reasons-contact-brand-usa/
Latana, Reasons for a brand to contact consumers on digital channels that baby boomer consumers found acceptable in the United States as of June 2022 Statista, https://www.statista.com/statistics/1338961/baby-boomers-acceptable-reasons-contact-brand-usa/ (last visited December 30, 2024)
Reasons for a brand to contact consumers on digital channels that baby boomer consumers found acceptable in the United States as of June 2022 [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338961/baby-boomers-acceptable-reasons-contact-brand-usa/
