Share of ad-supported Netflix subscribers worldwide 2023-2027

Published by
Julia Stoll,
Jun 26, 2024
A forecast projected that almost 60 percent of Netflix subscribers will be using the ad-supported tier worldwide by 2027, up from an estimated seven percent in 2023. After losing over 200,000 customers at the beginning of 2022, the subscription video-on-demand provider announced the launch of an ad-supported tier at the end of the year to offset more losses.

Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027

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Release date

October 2022

Region

Worldwide

Survey time period

2022

Special properties

forecast

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Statistics on " Hybrid video-on-demand services in the United States "

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Other statistics that may interest you Hybrid video-on-demand services in the United States

Overview

4

Revenues

6

Subscribers

7

Demographics

8

Consumer behavior

8

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Topics

Hybrid video-on-demand services in the United StatesStreaming in the United StatesOnline TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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