A forecast projected that almost 60 percent of Netflix subscribers will be using the ad-supported tier worldwide by 2027, up from an estimated seven percent in 2023. After losing over 200,000 customers at the beginning of 2022, the subscription video-on-demand provider announced the launch of an ad-supported tier at the end of the year to offset more losses.
Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027
Characteristic
Share of subscribers
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Digital TV Europe. (October 3, 2022). Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1338890/ad-supported-subscribers-netflix/
Digital TV Europe. "Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027." Chart. October 3, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1338890/ad-supported-subscribers-netflix/
Digital TV Europe. (2022). Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1338890/ad-supported-subscribers-netflix/
Digital TV Europe. "Share of Netflix Subscribers Using The Ad-supported Tier Worldwide from 2023 to 2027." Statista, Statista Inc., 3 Oct 2022, https://www.statista.com/statistics/1338890/ad-supported-subscribers-netflix/
Digital TV Europe, Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027 Statista, https://www.statista.com/statistics/1338890/ad-supported-subscribers-netflix/ (last visited August 25, 2024)
Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027 [Graph], Digital TV Europe, October 3, 2022. [Online]. Available: https://www.statista.com/statistics/1338890/ad-supported-subscribers-netflix/