As of 2022, most South African companies reported that marketing was managing their social media platforms in recent years. Nevertheless, it registered a noticeable decrease after 2020. Some 17 percent of account managers were Individuals in 2022, which was 10 percent less than the previous year. Moreover, 16 percent of the companies had agencies managing their social media accounts.
Managing social media accounts by companies in South Africa from 2017 to 2022
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Ornico, & World Wide Worx. (June 30, 2022). Managing social media accounts by companies in South Africa from 2017 to 2022 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1338808/social-media-account-management-in-south-africa/
Ornico, und World Wide Worx. "Managing social media accounts by companies in South Africa from 2017 to 2022." Chart. June 30, 2022. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1338808/social-media-account-management-in-south-africa/
Ornico, World Wide Worx. (2022). Managing social media accounts by companies in South Africa from 2017 to 2022. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1338808/social-media-account-management-in-south-africa/
Ornico, and World Wide Worx. "Managing Social Media Accounts by Companies in South Africa from 2017 to 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1338808/social-media-account-management-in-south-africa/
Ornico & World Wide Worx, Managing social media accounts by companies in South Africa from 2017 to 2022 Statista, https://www.statista.com/statistics/1338808/social-media-account-management-in-south-africa/ (last visited December 24, 2024)
Managing social media accounts by companies in South Africa from 2017 to 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1338808/social-media-account-management-in-south-africa/
