Distribution of conversions on automotive websites 2022, by device

Published by Daniela Coppola, Dec 14, 2023
According to this survey, 76 percent of online purchases from automotive e-commerce websites are made using desktop devices, with 23 percent of purchases coming from mobiles and less than one percent coming from tablets. This is in contrast to the results of this survey with regards to online traffic to automotive e-commerce websites, which found that the majority of traffic comes from mobile devices.

Distribution of conversions on automotive e-commerce websites in 2022, by device

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Release date

October 2022

Region

Worldwide

Survey time period

2022

Supplementary notes

Survey analyzed 20 billion data points from 1500 global e-commerce websites across 14 different industries and 7 world regions.
Date of release is not provided by ContentSquare, so date of release given here is the date of access.
Precise date of survey is not clearly stated, so only the year (2022) is given here.

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Overview

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Markets influenced

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Consumers

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Companies

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Special focus on the impact of the pandemic on consumers

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Topics

Online car sales worldwideE-commerce worldwideAutomotive industry worldwideAutomotive retail industry in GermanyAuto Dealers in the United States
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