Among talks of an economic recession in 2023, global brands showed divided expectations for their media budget planning. According to the survey conducted among 41 multinationals, 29.3 percent of respondents plan to slightly or significantly decrease their expenses with advertising and marketing in 2023, compared to 2022. On the other hand, another 29 percent intend to slightly or significantly increase their media budget. About 40 percent of the brands surveyed plan to keep their media investments at the same level as in 2022.
Expected change to media budgets among selected global brands in 2023
(compared to 2022)
The source does not specify the date of the survey. The date provided is the publication date.
Missing percentage points to 100 percent are probably due to rounding.
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Adweek. (October 12, 2022). Expected change to media budgets among selected global brands in 2023 (compared to 2022) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1338786/media-budget-change-global-brands/
Adweek. "Expected change to media budgets among selected global brands in 2023 (compared to 2022)." Chart. October 12, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1338786/media-budget-change-global-brands/
Adweek. (2022). Expected change to media budgets among selected global brands in 2023 (compared to 2022). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1338786/media-budget-change-global-brands/
Adweek. "Expected Change to Media Budgets among Selected Global Brands in 2023 (Compared to 2022)." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1338786/media-budget-change-global-brands/
Adweek, Expected change to media budgets among selected global brands in 2023 (compared to 2022) Statista, https://www.statista.com/statistics/1338786/media-budget-change-global-brands/ (last visited December 21, 2024)
Expected change to media budgets among selected global brands in 2023 (compared to 2022) [Graph], Adweek, October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1338786/media-budget-change-global-brands/
