Ad spend expectations among selected global brands 2023
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Among talks of an economic recession in 2023, global brands showed divided expectations for their media budget planning. According to the survey conducted among 41 multinationals, 29.3 percent of respondents plan to slightly or significantly decrease their expenses with advertising and marketing in 2023, compared to 2022. On the other hand, another 29 percent intend to slightly or significantly increase their media budget. About 40 percent of the brands surveyed plan to keep their media investments at the same level as in 2022.
