According to this survey, 84.5 percent of online purchases from B2B e-commerce websites are made using desktop devices, with 14.5 percent of purchases coming from mobiles and only a small fraction coming from tablets. This result is to be expected in B2B e-commerce, as desktops are the predominant device type used in business environments.
Distribution of conversions on business-to-business (B2B) websites in 2022, by device
Characteristic
Distribution of conversions
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Survey analyzed 20 billion data points from 1500 global e-commerce websites across 14 different industries and 7 world regions.
Date of release is not provided by ContentSquare, so date of release given here is the date of access.
Precise date of survey is not clearly stated, so only the year (2022) is given here.
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ContentSquare. (October 12, 2022). Distribution of conversions on business-to-business (B2B) websites in 2022, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1338773/b2b-website-conversions-by-device/
ContentSquare. "Distribution of conversions on business-to-business (B2B) websites in 2022, by device." Chart. October 12, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1338773/b2b-website-conversions-by-device/
ContentSquare. (2022). Distribution of conversions on business-to-business (B2B) websites in 2022, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1338773/b2b-website-conversions-by-device/
ContentSquare. "Distribution of Conversions on Business-to-business (B2b) Websites in 2022, by Device." Statista, Statista Inc., 12 Oct 2022, https://www.statista.com/statistics/1338773/b2b-website-conversions-by-device/
ContentSquare, Distribution of conversions on business-to-business (B2B) websites in 2022, by device Statista, https://www.statista.com/statistics/1338773/b2b-website-conversions-by-device/ (last visited July 22, 2024)
Distribution of conversions on business-to-business (B2B) websites in 2022, by device [Graph], ContentSquare, October 12, 2022. [Online]. Available: https://www.statista.com/statistics/1338773/b2b-website-conversions-by-device/
