Amazon Prime Day top categories sales change vs prior year U.S. 2023

Published by Daniela Coppola, Jul 25, 2023
Among the top Amazon Prime Day categories in the United States, beauty and personal care witnessed the greatest sales growth of 35 percent in July 2023 compared to the prior year. The health and household segment followed with a 26 percent year-over-year increase in sales. The average for all categories stood at eight percent.

Amazon Prime Day year-over-year sales growth in top categories in the United States in July 2023

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Release date

July 2023

Region

United States

Survey time period

2023

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