During a 2022 survey carried out in the United States, 69 percent of responding women and 65 percent of responding men stated that they reached out to brands online to ask for assistance or information; 17 percent of women and 19 percent of men said they contacted brands over the internet "for fun."
Reasons consumers communicated with brands online in the United States as of June 2022, by gender
Original question: "For what reason do you communicate with brands online?" The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Reasons consumers communicated with brands online in the United States as of June 2022, by gender [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1338683/reasons-consumers-communicate-brands-online-gender-usa/
Latana. "Reasons consumers communicated with brands online in the United States as of June 2022, by gender." Chart. September 27, 2022. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1338683/reasons-consumers-communicate-brands-online-gender-usa/
Latana. (2022). Reasons consumers communicated with brands online in the United States as of June 2022, by gender. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1338683/reasons-consumers-communicate-brands-online-gender-usa/
Latana. "Reasons Consumers Communicated with Brands Online in The United States as of June 2022, by Gender." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338683/reasons-consumers-communicate-brands-online-gender-usa/
Latana, Reasons consumers communicated with brands online in the United States as of June 2022, by gender Statista, https://www.statista.com/statistics/1338683/reasons-consumers-communicate-brands-online-gender-usa/ (last visited December 05, 2024)
Reasons consumers communicated with brands online in the United States as of June 2022, by gender [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338683/reasons-consumers-communicate-brands-online-gender-usa/
