During a 2022 survey carried out in the United States, 64 percent of responding baby boomers stated that they reached out to brands online to ask for assistance or information; 12 percent said they contacted brands over the internet "for fun."
Reasons baby boomer consumers communicated with brands online in the United States as of June 2022
Original question: "For what reason do you communicate with brands online?" The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations. The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Reasons baby boomer consumers communicated with brands online in the United States as of June 2022 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1338681/reasons-baby-boomers-communicate-brands-online-usa/
Latana. "Reasons baby boomer consumers communicated with brands online in the United States as of June 2022." Chart. September 27, 2022. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1338681/reasons-baby-boomers-communicate-brands-online-usa/
Latana. (2022). Reasons baby boomer consumers communicated with brands online in the United States as of June 2022. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1338681/reasons-baby-boomers-communicate-brands-online-usa/
Latana. "Reasons Baby Boomer Consumers Communicated with Brands Online in The United States as of June 2022." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338681/reasons-baby-boomers-communicate-brands-online-usa/
Latana, Reasons baby boomer consumers communicated with brands online in the United States as of June 2022 Statista, https://www.statista.com/statistics/1338681/reasons-baby-boomers-communicate-brands-online-usa/ (last visited December 05, 2024)
Reasons baby boomer consumers communicated with brands online in the United States as of June 2022 [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338681/reasons-baby-boomers-communicate-brands-online-usa/
