During a 2022 survey carried out in the United States, 67 percent of responding consumers stated that they reached out to brands online to ask for assistance or information; 18 percent said they contacted brands over the internet "for fun."
Reasons consumers communicated with brands online in the United States as of June 2022
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Share of respondents
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Original question: "For what reason do you communicate with brands online?" The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Reasons consumers communicated with brands online in the United States as of June 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1338654/reasons-consumers-communicate-brands-online-usa/
Latana. "Reasons consumers communicated with brands online in the United States as of June 2022." Chart. September 27, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1338654/reasons-consumers-communicate-brands-online-usa/
Latana. (2022). Reasons consumers communicated with brands online in the United States as of June 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1338654/reasons-consumers-communicate-brands-online-usa/
Latana. "Reasons Consumers Communicated with Brands Online in The United States as of June 2022." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338654/reasons-consumers-communicate-brands-online-usa/
Latana, Reasons consumers communicated with brands online in the United States as of June 2022 Statista, https://www.statista.com/statistics/1338654/reasons-consumers-communicate-brands-online-usa/ (last visited July 22, 2024)
Reasons consumers communicated with brands online in the United States as of June 2022 [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338654/reasons-consumers-communicate-brands-online-usa/
