Sources of beauty reviews on Instagram Singapore 2022

Published by
R. Hirschmann,
Dec 10, 2024
A survey on consumer purchase behaviors for cosmetics in Singapore conducted in March 2022 found that among those that use Instagram to search for beauty product reviews, around 63 percent stated that they would go directly to the brand page to do so. In comparison, 39 percent do so by using a hashtag from an existing brand's post.

Sources for beauty reviews on Instagram in Singapore as of March 2022

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Release date

September 2022

Region

Singapore

Survey time period

March 2022

Number of respondents

459 respondents

Age group

15-64 years

Special properties

among beauty consumers who use Instagram

Method of interview

Online survey

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