In 2022, a survey conducted in selected African countries about women's beauty found that the majority of women in nine out of 15 countries reported that they enjoyed trying new beauty products. The country with the highest rate of women with this opinion was Nigeria at 65 percent.
Share of women who enjoy trying new beauty products in Africa in 2022, by country
Survey questions: "To what extent do you agree or disagree with the following statement? I enjoy trying new beauty products."
Minimum base size of 30 people per country required to show data.
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Sagaci Research. (October 11, 2022). Share of women who enjoy trying new beauty products in Africa in 2022, by country [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1338602/share-of-women-who-enjoy-trying-new-beauty-products-in-africa-by-country/
Sagaci Research. "Share of women who enjoy trying new beauty products in Africa in 2022, by country." Chart. October 11, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1338602/share-of-women-who-enjoy-trying-new-beauty-products-in-africa-by-country/
Sagaci Research. (2022). Share of women who enjoy trying new beauty products in Africa in 2022, by country. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1338602/share-of-women-who-enjoy-trying-new-beauty-products-in-africa-by-country/
Sagaci Research. "Share of Women Who Enjoy Trying New Beauty Products in Africa in 2022, by Country." Statista, Statista Inc., 11 Oct 2022, https://www.statista.com/statistics/1338602/share-of-women-who-enjoy-trying-new-beauty-products-in-africa-by-country/
Sagaci Research, Share of women who enjoy trying new beauty products in Africa in 2022, by country Statista, https://www.statista.com/statistics/1338602/share-of-women-who-enjoy-trying-new-beauty-products-in-africa-by-country/ (last visited December 22, 2024)
Share of women who enjoy trying new beauty products in Africa in 2022, by country [Graph], Sagaci Research, October 11, 2022. [Online]. Available: https://www.statista.com/statistics/1338602/share-of-women-who-enjoy-trying-new-beauty-products-in-africa-by-country/