During a 2022 survey carried out in the United States, 79 percent of responding Generation Z consumers stated that it was important or very important to them that they could contact a real person when communicating with a business. Only six percent said it was not important or not at all important.
Level of importance of human customer service to Generation Z consumers in the United States as of June 2022
Original question: "How important is it to you that you can contact a real person when communicating with a business?" The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations. The source does not provide information on the type of survey used or on the exact age of the responding consumers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Latana. (September 27, 2022). Level of importance of human customer service to Generation Z consumers in the United States as of June 2022 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1338588/gen-z-importance-human-customer-service-usa/
Latana. "Level of importance of human customer service to Generation Z consumers in the United States as of June 2022." Chart. September 27, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1338588/gen-z-importance-human-customer-service-usa/
Latana. (2022). Level of importance of human customer service to Generation Z consumers in the United States as of June 2022. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1338588/gen-z-importance-human-customer-service-usa/
Latana. "Level of Importance of Human Customer Service to Generation Z Consumers in The United States as of June 2022." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338588/gen-z-importance-human-customer-service-usa/
Latana, Level of importance of human customer service to Generation Z consumers in the United States as of June 2022 Statista, https://www.statista.com/statistics/1338588/gen-z-importance-human-customer-service-usa/ (last visited December 04, 2024)
Level of importance of human customer service to Generation Z consumers in the United States as of June 2022 [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338588/gen-z-importance-human-customer-service-usa/
