Most used online purchasing channels for mother and baby products China 2023

Most favored online shopping channels for buying maternity and child products in China in 2023

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Release date

January 2024

Region

China

Survey time period

2023

Number of respondents

1,715 respondents

Age group

20-45 years

Method of interview

Questionnaire

Supplementary notes

Original question: "What is your most preferred online purchase channel for mother and baby related products and services?"

The survey was conducted nationwide among respondents from China's tier-1 to tier-4 cities.

*A Daigou is someone who offers overseas shopping assistance service.

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