According to a survey carried out in the United States in 2022, around 50 percent of both male and female consumers would like sexual wellness brands to provide more educational materials for adults. The majority of surveyed women stated that they would like brands to ensure safe design features and display warnings.
Actions consumers would like sexual wellness brands to take in the United States in 2022, by gender
Characteristic
Men
Women
Provide more educational materials for adults
50%
54%
Break taboos with promotional content
35%
37%
Partner with influencers to increase awareness
33%
38%
Lobby for better, more inclusive sexual eucation for teens (i.e. include queer sex ed)
38%
46%
Ensure safe design features and warnings are displayed
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Latana. (September 27, 2022). Actions consumers would like sexual wellness brands to take in the United States in 2022, by gender [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1338521/actions-consumers-would-like-sexual-wellness-brands-to-take-in-the-us-by-gender/
Latana. "Actions consumers would like sexual wellness brands to take in the United States in 2022, by gender." Chart. September 27, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1338521/actions-consumers-would-like-sexual-wellness-brands-to-take-in-the-us-by-gender/
Latana. (2022). Actions consumers would like sexual wellness brands to take in the United States in 2022, by gender. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1338521/actions-consumers-would-like-sexual-wellness-brands-to-take-in-the-us-by-gender/
Latana. "Actions Consumers Would like Sexual Wellness Brands to Take in The United States in 2022, by Gender." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338521/actions-consumers-would-like-sexual-wellness-brands-to-take-in-the-us-by-gender/
Latana, Actions consumers would like sexual wellness brands to take in the United States in 2022, by gender Statista, https://www.statista.com/statistics/1338521/actions-consumers-would-like-sexual-wellness-brands-to-take-in-the-us-by-gender/ (last visited November 22, 2024)
Actions consumers would like sexual wellness brands to take in the United States in 2022, by gender [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338521/actions-consumers-would-like-sexual-wellness-brands-to-take-in-the-us-by-gender/
