Facebook was the most used social media platform by South African companies for advertising purposes in recent years. As of 2022, 58 percent of the companies in South Africa spent most of their advertising budget on Facebook ads. This was a drop compared to 2021, when 66 percent of South African companies used the social media platform for advertising purposes. Moreover, in 2022, LinkedIn, Instagram, and YouTube followed, with shares of 22 percent, 15 percent, and 6 percent, respectively. Over the observed period, a higher share of companies directed their advertising budget to LinkedIn, which has doubled since 2019, while Facebook fluctuated inconsistently.
Most advertising budget spent on social media platforms by companies in South Africa from 2019 to 2022
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Ornico, & World Wide Worx. (June 30, 2022). Most advertising budget spent on social media platforms by companies in South Africa from 2019 to 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/
Ornico, und World Wide Worx. "Most advertising budget spent on social media platforms by companies in South Africa from 2019 to 2022." Chart. June 30, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/
Ornico, World Wide Worx. (2022). Most advertising budget spent on social media platforms by companies in South Africa from 2019 to 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/
Ornico, and World Wide Worx. "Most Advertising Budget Spent on Social Media Platforms by Companies in South Africa from 2019 to 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/
Ornico & World Wide Worx, Most advertising budget spent on social media platforms by companies in South Africa from 2019 to 2022 Statista, https://www.statista.com/statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/ (last visited January 06, 2025)
Most advertising budget spent on social media platforms by companies in South Africa from 2019 to 2022 [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1338511/advertising-budget-spent-onsocial-media-platforms-in-south-africa/
