According to a survey carried out in the United States in July 2022, nearly 60 percent of male consumers stated that one of the actions that would increase the likelihood of purchasing from a sexual wellness brand would be if it provided discreet and anonymous packaging. A similar share of female respondents stated the same.
Actions that would increase the likelihood of purchasing from a sexual wellness brand according to consumers in the United States in 2022, by gender
Characteristic
Men
Women
Provides discreet, anonymous packaging
58%
60%
Provides extensive educational materials
38%
43%
Offers comprehensive customer service
32%
37%
Includes personalized tips and recommendations
46%
44%
Uses body safe materials
52%
57%
None of the above
14%
14%
0%10%20%30%40%50%60%70%
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The source does not specify the type of survey. The source formulated the question as follows: "Which of the following actions, if any, would increase the likelihood of you considering purchasing from a sexual wellness brand?"
Citation formats
D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
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Latana. (September 27, 2022). Actions that would increase the likelihood of purchasing from a sexual wellness brand according to consumers in the United States in 2022, by gender [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1338509/arguments-for-purchasing-from-a-sexual-wellness-brand-in-the-us-by-gender/
Latana. "Actions that would increase the likelihood of purchasing from a sexual wellness brand according to consumers in the United States in 2022, by gender." Chart. September 27, 2022. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1338509/arguments-for-purchasing-from-a-sexual-wellness-brand-in-the-us-by-gender/
Latana. (2022). Actions that would increase the likelihood of purchasing from a sexual wellness brand according to consumers in the United States in 2022, by gender. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1338509/arguments-for-purchasing-from-a-sexual-wellness-brand-in-the-us-by-gender/
Latana. "Actions That Would Increase The Likelihood of Purchasing from a Sexual Wellness Brand According to Consumers in The United States in 2022, by Gender." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338509/arguments-for-purchasing-from-a-sexual-wellness-brand-in-the-us-by-gender/
Latana, Actions that would increase the likelihood of purchasing from a sexual wellness brand according to consumers in the United States in 2022, by gender Statista, https://www.statista.com/statistics/1338509/arguments-for-purchasing-from-a-sexual-wellness-brand-in-the-us-by-gender/ (last visited April 29, 2025)
Actions that would increase the likelihood of purchasing from a sexual wellness brand according to consumers in the United States in 2022, by gender [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338509/arguments-for-purchasing-from-a-sexual-wellness-brand-in-the-us-by-gender/
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