During a 2022 survey carried out among consumers from the United States, 30 percent of responding millennials stated that they used text messages to contact brands. The same was true for 25 percent of respondents from Generation Z.
Use of text messages to contact brands among consumers in the United States as of June 2022, by age group
Original question: "Which of the following channels do you use to contact brands?" The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Use of text messages to contact brands among consumers in the United States as of June 2022, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1338461/use-text-messages-contact-brands-usa/
Latana. "Use of text messages to contact brands among consumers in the United States as of June 2022, by age group." Chart. September 27, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1338461/use-text-messages-contact-brands-usa/
Latana. (2022). Use of text messages to contact brands among consumers in the United States as of June 2022, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1338461/use-text-messages-contact-brands-usa/
Latana. "Use of Text Messages to Contact Brands among Consumers in The United States as of June 2022, by Age Group." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338461/use-text-messages-contact-brands-usa/
Latana, Use of text messages to contact brands among consumers in the United States as of June 2022, by age group Statista, https://www.statista.com/statistics/1338461/use-text-messages-contact-brands-usa/ (last visited December 22, 2024)
Use of text messages to contact brands among consumers in the United States as of June 2022, by age group [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338461/use-text-messages-contact-brands-usa/