Channels baby boomer consumers use to contact brands in the U.S. 2022

Published by
Julia Faria,
Oct 9, 2023
During a 2022 survey carried out among consumers from the baby boomer generation in the United States, 64 percent of respondents stated that email was a to-go channel to contact brands. Social media ranked fourth, named by 22 percent of respondents.

Channels baby boomer consumers used to contact brands in the United States as of June 2022

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Release date

September 2022

Region

United States

Survey time period

June 2022

Number of respondents

1,059 respondents

Supplementary notes

Original question: "Which of the following channels do you use to contact brands?"
The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations.
The source does not provide information on the type of survey used or on the exact age of the responding consumers.

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