During a 2022 survey carried out among consumers from Generation X in the United States, 64 percent of respondents stated that email was a to-go channel to contact brands. Social media ranked fifth, named by 28 percent of respondents.
Channels Generation X consumers used to contact brands in the United States as of June 2022
Original question: "Which of the following channels do you use to contact brands?" The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations. The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Channels Generation X consumers used to contact brands in the United States as of June 2022 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1338438/gen-x-channels-contact-brands-usa/
Latana. "Channels Generation X consumers used to contact brands in the United States as of June 2022." Chart. September 27, 2022. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1338438/gen-x-channels-contact-brands-usa/
Latana. (2022). Channels Generation X consumers used to contact brands in the United States as of June 2022. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1338438/gen-x-channels-contact-brands-usa/
Latana. "Channels Generation X Consumers Used to Contact Brands in The United States as of June 2022." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338438/gen-x-channels-contact-brands-usa/
Latana, Channels Generation X consumers used to contact brands in the United States as of June 2022 Statista, https://www.statista.com/statistics/1338438/gen-x-channels-contact-brands-usa/ (last visited December 05, 2024)
Channels Generation X consumers used to contact brands in the United States as of June 2022 [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338438/gen-x-channels-contact-brands-usa/
