The leading reason for starting a skin whitening routine among women in Japan was getting tanned, as revealed in a survey conducted in April 2022. Around one in three female respondents named suntan as the reason for which they started using beauty products to lighten their skin.
Skin whitening products in Japan include a variety of cosmetics and care items such as creams, lotions, essence, and face masks.
Main reasons for starting skin whitening beauty routines among women in Japan as of April 2022
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Lasela. (June 30, 2022). Main reasons for starting skin whitening beauty routines among women in Japan as of April 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1338427/japan-women-reason-start-skin-whitening-beauty-care/
Lasela. "Main reasons for starting skin whitening beauty routines among women in Japan as of April 2022." Chart. June 30, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1338427/japan-women-reason-start-skin-whitening-beauty-care/
Lasela. (2022). Main reasons for starting skin whitening beauty routines among women in Japan as of April 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1338427/japan-women-reason-start-skin-whitening-beauty-care/
Lasela. "Main Reasons for Starting Skin Whitening Beauty Routines among Women in Japan as of April 2022." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1338427/japan-women-reason-start-skin-whitening-beauty-care/
Lasela, Main reasons for starting skin whitening beauty routines among women in Japan as of April 2022 Statista, https://www.statista.com/statistics/1338427/japan-women-reason-start-skin-whitening-beauty-care/ (last visited December 21, 2024)
Main reasons for starting skin whitening beauty routines among women in Japan as of April 2022 [Graph], Lasela, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1338427/japan-women-reason-start-skin-whitening-beauty-care/
