U.S. consumers' views on online sexual wellness product purchases 2022, by gender

Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by gender

CharacteristicMenWomen
Yes, and I would do it again 48% 50%
Yes, but I would not do it again 5% 6%
No, but I would be willing to try 28% 24%
No, and I would not be willing to try 20% 20%
Created with Highcharts 7.2.2Share of responses50%50%6%6%24%24%20%20%48%48%5%5%28%28%20%20%MenWomenYes, and I would do it againYes, but I would not do it againNo, but I would be willing to tryNo, and I would not be willing to try
0%5%10%15%20%25%30%35%40%45%50%55%
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Source

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Latana

Release date

September 2022

Region

United States

Survey time period

July 2022

Number of respondents

1,060 respondents

Age group

18-76 years

Special properties

female and male consumers

Supplementary notes

The source does not specify the type of survey.
The source formulated the question as follows: "Have you ever purchased a recreational sexual wellness product (i.e. sex toys, BDSM) online before, and if so, would you do it again?"

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