According to the results of a survey carried out in the United States in July 2022, around 50 percent of both female and male respondents stated that they purchased a recreational sexual wellness product online before and that they would do it again.
Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by gender
Characteristic
Men
Women
Yes, and I would do it again
48%
50%
Yes, but I would not do it again
5%
6%
No, but I would be willing to try
28%
24%
No, and I would not be willing to try
20%
20%
Created with Highcharts 7.2.2Share of responses50%50%6%6%24%24%20%20%48%48%5%5%28%28%20%20%MenWomenYes, and I would do it againYes, but I would not do it againNo, but I would be willing to tryNo, and I would not be willing to try
0%5%10%15%20%25%30%35%40%45%50%55%
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The source does not specify the type of survey. The source formulated the question as follows: "Have you ever purchased a recreational sexual wellness product (i.e. sex toys, BDSM) online before, and if so, would you do it again?"
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Latana. (September 27, 2022). Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by gender [Graph]. In Statista. Retrieved January 13, 2025, from https://www.statista.com/statistics/1338415/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/
Latana. "Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by gender." Chart. September 27, 2022. Statista. Accessed January 13, 2025. https://www.statista.com/statistics/1338415/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/
Latana. (2022). Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by gender. Statista. Statista Inc.. Accessed: January 13, 2025. https://www.statista.com/statistics/1338415/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/
Latana. "Number of Consumers Who Bought Sexual Wellness Products Online and Would Repurchase Them in The United States in 2022, by Gender." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338415/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/
Latana, Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by gender Statista, https://www.statista.com/statistics/1338415/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/ (last visited January 13, 2025)
Number of consumers who bought sexual wellness products online and would repurchase them in the United States in 2022, by gender [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338415/consumers-view-on-sexual-wellness-product-online-purchases-in-the-us/
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