In 2022, a study looked into the product placement value of brands included in the fourth season of Netflix's original Stranger Things. Coca-Cola was the brand that scored the highest product placement value - 1.83 million U.S. dollars. Clothing brand Lacoste followed closely with 1.81 million U.S. dollars in product placement value, while third came sneaker brand Reebok - with 1.43 million U.S. dollars.
Product placement value of brands included in Stranger Things season four in the United States and the United Kingdom as of June 2022
(in million U.S. dollars)
Figures have been rounded. The source uses a special rating model that combines both viewership and product placement gross valuation data. Afterwards, the gross data is discounted to net value, based on exposure quality.
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YouGov. (July 6, 2022). Product placement value of brands included in Stranger Things season four in the United States and the United Kingdom as of June 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1338377/product-placement-value-stranger-things-us-uk/
YouGov. "Product placement value of brands included in Stranger Things season four in the United States and the United Kingdom as of June 2022 (in million U.S. dollars)." Chart. July 6, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1338377/product-placement-value-stranger-things-us-uk/
YouGov. (2022). Product placement value of brands included in Stranger Things season four in the United States and the United Kingdom as of June 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1338377/product-placement-value-stranger-things-us-uk/
YouGov. "Product Placement Value of Brands Included in Stranger Things Season Four in The United States and The United Kingdom as of June 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 6 Jul 2022, https://www.statista.com/statistics/1338377/product-placement-value-stranger-things-us-uk/
YouGov, Product placement value of brands included in Stranger Things season four in the United States and the United Kingdom as of June 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1338377/product-placement-value-stranger-things-us-uk/ (last visited December 22, 2024)
Product placement value of brands included in Stranger Things season four in the United States and the United Kingdom as of June 2022 (in million U.S. dollars) [Graph], YouGov, July 6, 2022. [Online]. Available: https://www.statista.com/statistics/1338377/product-placement-value-stranger-things-us-uk/
