During a 2022 survey carried out among consumers from the United States, 79 percent of responding millennials stated they liked being contacted by brands via email. The same was true for 57 percent of respondents from Generation Z.
Popularity of email marketing among consumers in the United States as of June 2022, by age group
Original question: "On which of the following channels do you like to be contacted by brands?" The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Popularity of email marketing among consumers in the United States as of June 2022, by age group [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1338365/email-marketing-consumers-usa/?via=beehiivchinese
Latana. "Popularity of email marketing among consumers in the United States as of June 2022, by age group." Chart. September 27, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1338365/email-marketing-consumers-usa/?via=beehiivchinese
Latana. (2022). Popularity of email marketing among consumers in the United States as of June 2022, by age group. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1338365/email-marketing-consumers-usa/?via=beehiivchinese
Latana. "Popularity of Email Marketing among Consumers in The United States as of June 2022, by Age Group." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338365/email-marketing-consumers-usa/?via=beehiivchinese
Latana, Popularity of email marketing among consumers in the United States as of June 2022, by age group Statista, https://www.statista.com/statistics/1338365/email-marketing-consumers-usa/?via=beehiivchinese (last visited November 24, 2024)
Popularity of email marketing among consumers in the United States as of June 2022, by age group [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338365/email-marketing-consumers-usa/?via=beehiivchinese
