During a 2022 survey carried out among consumers from the boomer generation from the United States, 26 percent stated they would prefer brands to contact them via social media. The email was the most popular contact channel in this age group, named by 69 percent of interviewees.
Leading ways baby boomer consumers preferred to be contacted by brands in the United States as of June 2022
Original question: "On which of the following channels do you like to be contacted by brands?" The survey was carried out among 1,059 Generation Z, millennial, Generation X, as well as the baby boomer respondents. The source did not provide a separate number of respondents for each of the generations. The source does not provide information on the type of survey used or on the exact age of the responding consumers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Latana. (September 27, 2022). Leading ways baby boomer consumers preferred to be contacted by brands in the United States as of June 2022 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1338350/baby-channel-contact-brands-usa/
Latana. "Leading ways baby boomer consumers preferred to be contacted by brands in the United States as of June 2022." Chart. September 27, 2022. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1338350/baby-channel-contact-brands-usa/
Latana. (2022). Leading ways baby boomer consumers preferred to be contacted by brands in the United States as of June 2022. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1338350/baby-channel-contact-brands-usa/
Latana. "Leading Ways Baby Boomer Consumers Preferred to Be Contacted by Brands in The United States as of June 2022." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338350/baby-channel-contact-brands-usa/
Latana, Leading ways baby boomer consumers preferred to be contacted by brands in the United States as of June 2022 Statista, https://www.statista.com/statistics/1338350/baby-channel-contact-brands-usa/ (last visited December 05, 2024)
Leading ways baby boomer consumers preferred to be contacted by brands in the United States as of June 2022 [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338350/baby-channel-contact-brands-usa/
