In 2022, "electronics" was the most popular e-commerce website category in South Africa by web traffic. The average monthly visits to such websites stood at over 19.1 million, followed by the "general retail" category of general retail (approximately 19 million visits). Moreover, traffic for fashion websites reached around 530,000.
Most popular e-commerce website categories in South Africa as of 2022, by average number of visits
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Semrush. (August 24, 2022). Most popular e-commerce website categories in South Africa as of 2022, by average number of visits [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1338319/leading-e-commerce-categories-in-south-africa-by-number-of-website-visits/
Semrush. "Most popular e-commerce website categories in South Africa as of 2022, by average number of visits." Chart. August 24, 2022. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1338319/leading-e-commerce-categories-in-south-africa-by-number-of-website-visits/
Semrush. (2022). Most popular e-commerce website categories in South Africa as of 2022, by average number of visits. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1338319/leading-e-commerce-categories-in-south-africa-by-number-of-website-visits/
Semrush. "Most Popular E-commerce Website Categories in South Africa as of 2022, by Average Number of Visits." Statista, Statista Inc., 24 Aug 2022, https://www.statista.com/statistics/1338319/leading-e-commerce-categories-in-south-africa-by-number-of-website-visits/
Semrush, Most popular e-commerce website categories in South Africa as of 2022, by average number of visits Statista, https://www.statista.com/statistics/1338319/leading-e-commerce-categories-in-south-africa-by-number-of-website-visits/ (last visited January 05, 2025)
Most popular e-commerce website categories in South Africa as of 2022, by average number of visits [Graph], Semrush, August 24, 2022. [Online]. Available: https://www.statista.com/statistics/1338319/leading-e-commerce-categories-in-south-africa-by-number-of-website-visits/
