OkCupid brand profile in the United States 2023
How high is the brand awareness of OkCupid in the U.S.?
When it comes to online dating users, brand awareness of OkCupid is at 58 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OkCupid in the U.S.?
In total, 12 percent of U.S. dating service users say they like OkCupid.
What is the usage share of OkCupid in the U.S.?
All in all, 11 percent of dating service users in the U.S. use OkCupid.
How loyal are the users of OkCupid?
Around 8 percent of dating service users in the U.S. say they are likely to use OkCupid again. Set in relation to the 11 percent usage share of the brand, this means that 73 percent of their users show loyalty to the brand.
What's the buzz around OkCupid in the U.S.?
In November 2023, about 11 percent of U.S. dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of OkCupid is at 58 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OkCupid in the U.S.?
In total, 12 percent of U.S. dating service users say they like OkCupid.
What is the usage share of OkCupid in the U.S.?
All in all, 11 percent of dating service users in the U.S. use OkCupid.
How loyal are the users of OkCupid?
Around 8 percent of dating service users in the U.S. say they are likely to use OkCupid again. Set in relation to the 11 percent usage share of the brand, this means that 73 percent of their users show loyalty to the brand.
What's the buzz around OkCupid in the U.S.?
In November 2023, about 11 percent of U.S. dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months.
