Match brand profile in the United States 2023
How high is the brand awareness of Match in the U.S.?
When it comes to online dating users, brand awareness of Match is at 78 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Match in the U.S.?
In total, 23 percent of U.S. dating service users say they like Match.
What is the usage share of Match in the U.S.?
All in all, 18 percent of dating service users in the U.S. use Match.
How loyal are the users of Match?
Around 12 percent of dating service users in the U.S. say they are likely to use Match again. Set in relation to the 18 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.
What's the buzz around Match in the U.S.?
In November 2023, about 20 percent of U.S. dating service users had heard about Match in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of Match is at 78 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Match in the U.S.?
In total, 23 percent of U.S. dating service users say they like Match.
What is the usage share of Match in the U.S.?
All in all, 18 percent of dating service users in the U.S. use Match.
How loyal are the users of Match?
Around 12 percent of dating service users in the U.S. say they are likely to use Match again. Set in relation to the 18 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.
What's the buzz around Match in the U.S.?
In November 2023, about 20 percent of U.S. dating service users had heard about Match in the media, on social media, or in advertising over the past three months.
