Bumble brand profile in the United States 2023
How high is the brand awareness of Bumble in the U.S.?
When it comes to online dating users, brand awareness of Bumble is at 69 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bumble in the U.S.?
In total, 27 percent of U.S. dating service users say they like Bumble.
What is the usage share of Bumble in the U.S.?
All in all, 23 percent of dating service users in the U.S. use Bumble.
How loyal are the users of Bumble?
Around 15 percent of dating service users in the U.S. say they are likely to use Bumble again. Set in relation to the 23 percent usage share of the brand, this means that 65 percent of their users show loyalty to the brand.
What's the buzz around Bumble in the U.S.?
In November 2023, about 25 percent of U.S. dating service users had heard about Bumble in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of Bumble is at 69 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bumble in the U.S.?
In total, 27 percent of U.S. dating service users say they like Bumble.
What is the usage share of Bumble in the U.S.?
All in all, 23 percent of dating service users in the U.S. use Bumble.
How loyal are the users of Bumble?
Around 15 percent of dating service users in the U.S. say they are likely to use Bumble again. Set in relation to the 23 percent usage share of the brand, this means that 65 percent of their users show loyalty to the brand.
What's the buzz around Bumble in the U.S.?
In November 2023, about 25 percent of U.S. dating service users had heard about Bumble in the media, on social media, or in advertising over the past three months.
