In 2022, Kitkat, produced by Hershey in the United States and by Nestlé everywhere else, had a brand value of 2.12 billion U.S. dollars. A year earlier, the value stood at 2.45 billion. Brand value is the amount a brand contributes to the overall value of a corporation.
Brand value of Kit Kat worldwide from 2018 to 2022
(in billion U.S. dollars)
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Brand value in billion U.S. dollars
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Marketing Week (@MarketingWeekEd). (September 29, 2022). Brand value of Kit Kat worldwide from 2018 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 06, 2024, from https://www.statista.com/statistics/1338012/kit-kat-brand-value/
Marketing Week (@MarketingWeekEd). "Brand value of Kit Kat worldwide from 2018 to 2022 (in billion U.S. dollars)." Chart. September 29, 2022. Statista. Accessed July 06, 2024. https://www.statista.com/statistics/1338012/kit-kat-brand-value/
Marketing Week (@MarketingWeekEd). (2022). Brand value of Kit Kat worldwide from 2018 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 06, 2024. https://www.statista.com/statistics/1338012/kit-kat-brand-value/
Marketing Week (@MarketingWeekEd). "Brand Value of Kit Kat Worldwide from 2018 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1338012/kit-kat-brand-value/
Marketing Week (@MarketingWeekEd), Brand value of Kit Kat worldwide from 2018 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1338012/kit-kat-brand-value/ (last visited July 06, 2024)
Brand value of Kit Kat worldwide from 2018 to 2022 (in billion U.S. dollars) [Graph], Marketing Week (@MarketingWeekEd), September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1338012/kit-kat-brand-value/