In the first half of 2022, Shein was the most downloaded fashion app in Europe, with 20.7 million downloads. It was followed by Vinted, with 13.3 million downloads, and Trendyol and Zalando, each recording just over 8 million downloads. Three of the top five fashion retailers with the most app downloads in Europe during this period have their headquarters in European countries. The remaining two companies, fast fashion retail giant Shein and e-commerce platform Trendyol, are based in China and Turkey, respectively.
Most downloaded fashion apps in Europe in 1st half 2022
(in millions)
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eMarketer (@eMarketer). (October 5, 2022). Most downloaded fashion apps in Europe in 1st half 2022 (in millions) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1337998/most-downloaded-fashion-apps-europe/
eMarketer (@eMarketer). "Most downloaded fashion apps in Europe in 1st half 2022 (in millions)." Chart. October 5, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1337998/most-downloaded-fashion-apps-europe/
eMarketer (@eMarketer). (2022). Most downloaded fashion apps in Europe in 1st half 2022 (in millions). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1337998/most-downloaded-fashion-apps-europe/
eMarketer (@eMarketer). "Most Downloaded Fashion Apps in Europe in 1st Half 2022 (in Millions)." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1337998/most-downloaded-fashion-apps-europe/
eMarketer (@eMarketer), Most downloaded fashion apps in Europe in 1st half 2022 (in millions) Statista, https://www.statista.com/statistics/1337998/most-downloaded-fashion-apps-europe/ (last visited December 30, 2024)
Most downloaded fashion apps in Europe in 1st half 2022 (in millions) [Graph], eMarketer (@eMarketer), October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1337998/most-downloaded-fashion-apps-europe/
