As of April 2022, Bowflex was the most familiar fitness brand among survey participants from the United States. Overall, 60.2 percent of participants claimed that they had heard of Bowflex before, whereas Peloton was familiar to 56.3 percent of respondents.
Familiarity with selected fitness equipment brands among consumers in the United States as of April 2022
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Bespoke Intel. (April 5, 2022). Familiarity with selected fitness equipment brands among consumers in the United States as of April 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1337851/familiarity-fitness-brands-united-states/
Bespoke Intel. "Familiarity with selected fitness equipment brands among consumers in the United States as of April 2022." Chart. April 5, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1337851/familiarity-fitness-brands-united-states/
Bespoke Intel. (2022). Familiarity with selected fitness equipment brands among consumers in the United States as of April 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1337851/familiarity-fitness-brands-united-states/
Bespoke Intel. "Familiarity with Selected Fitness Equipment Brands among Consumers in The United States as of April 2022." Statista, Statista Inc., 5 Apr 2022, https://www.statista.com/statistics/1337851/familiarity-fitness-brands-united-states/
Bespoke Intel, Familiarity with selected fitness equipment brands among consumers in the United States as of April 2022 Statista, https://www.statista.com/statistics/1337851/familiarity-fitness-brands-united-states/ (last visited November 23, 2024)
Familiarity with selected fitness equipment brands among consumers in the United States as of April 2022 [Graph], Bespoke Intel, April 5, 2022. [Online]. Available: https://www.statista.com/statistics/1337851/familiarity-fitness-brands-united-states/