In the United Kingdom (UK), millennial shoppers were the group purchasing clothing and shoes the most online. A total 69 percent of millennials, aged 27 to 42, reported shopping mostly online for clothes and shoes in the 2nd quarter of 2023. Gen Z shoppers followed, with 47 percent mostly shopping online for their apparel.
Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts
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Share of respondents
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19,293 total consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czech Republic, and Greece.
*A minimum of 1,000 respondents were surveyed in each country.
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Klarna. (July 1, 2023). Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/
Klarna. "Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts." Chart. July 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/
Klarna. (2023). Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/
Klarna. "Share of Shoppers Buying Clothing and Shoes Mostly Online in The United Kingdom (Uk) in The 2nd Quarter 2023, by Generational Cohorts." Statista, Statista Inc., 1 Jul 2023, https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/
Klarna, Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts Statista, https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/ (last visited August 25, 2024)
Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts [Graph], Klarna, July 1, 2023. [Online]. Available: https://www.statista.com/statistics/1337816/online-fashion-shoppers-by-generation-uk/